Event Information

Introduction of annual events

There is a string of attractive events throughout the year in Zao town.

  • January

    Eboshi Snow Firework Festival
    Big sparkling fireworks in the clear sky over the snow, and related fruitful programs.
    Schedule
    Around January
    Venue
    Miyagi Zao Eboshi Resort
  • February

    Zao Hometown Winter Snow Adventure Team
    A winter snow backpacking program in ski stocks and snowshoes.
    Schedule
    February
    Venue
    Miyagi Zao Nature's Home
  • March

    Kokeshi Doll Festival
    Exhibition & direct sales of simple but cute Kokeshi dolls.
    Come and get lovely Toogatta traditional kokeshi dolls as decorations for your home!
    Schedule
    Around February 1 to 20 March (Tentative)
    Venue
    Miyagi Zao Kokeshi Palace
  • April

    Zao Eco-line Pre-opening Event - Snow Wall Walk
    Schedule
    Tentatively in mid-April
    Venue
    Zao Eco-line
  • May

    Exciting Bike Road Racing, the Zao Hill Climbing Event, Japan
    An annual bike racing event in May.
    The exciting mountain bike race goes through Zao Eco-line and Zao High-line lined with snow walls with a total distance of 18.7 km and an altitude difference of 1,334 m.
    Schedule
    Around the third Sunday of May
    Venue
    Miyagi Zao Royal Hotel parking area, main district road Shiroishi Kamiyamasen (commonly known as the Zao Eco-line) at Miyagi side, Zao High line, Zao peak restaurant
  • June

    Toogatta Street Performance
    An annual event in early June, the Toogatta Street Performance happens at the shopping street of Toogattaonsen. The main road in Toogattaonsen, Zao Town in Miyagi becomes vehicle-free, and famous street performers from both Japan and overseas present impressive, amazing performance and heart-warming live concerts to visitors.
    Schedule
    The first Saturday in June (tentative)
    * To be confirmed and officially announced in mid-April every year.
    Venue
    Zao Town Toogattaonsen "Zao Street"
  • July

    Miyagi Zao Starry sky watching "Walking in the sky de Walking in the start sky"
    A sky-watching event named “Walking the Stars" is held at the Miyagi Zao Eboshi Resort. Enjoy your sky walk by taking the ropeway with an altitude 1,100m and enjoy the sparkling night view of Sendai, the city of trees, as well as Zao's starry sky at the observatory deck. You can find detailed explanation about the constellations and stars at the observatory deck.
    Schedule
    Mid-July to mid-November
    Venue
    Miyagi Zao Eboshi Resort
  • August

    Toogattaonsen Costume Bon-Odori Festival
    A remarkable summer event in Toogatta. Local residents and visitors put on fancy costumes and dance at the Toogattaonsen district. Walk-ins are welcomed! Let's come and dance with the traditional rhyme of "Yooisassa, Yoisassa!". A special prize will be given to a participant with the most impressive costume.
    Schedule
    Around mid-August during the Obon period
    Venue
    Zao Town Toogattaonsen"Zao Street"(Prefecture road No. 12)
    * Vehicle-free (pedestrians-only) during event
  • September

    Miyagi Zao Pear Festival
    Schedule
    Around September
    Venue
    * Zao Town Hometown Cultural Center (Gozain Hall) Special Site
    * Zao Direct Sale Market Farm-fresh vegetables & fruits in the season
    * Minano Direct Sale Center
    * Zao Yumedukuri Direct Sale Center
    * Farm Houses of Pear farmers
  • October

    Zao Town Industrial Festival
    "An annual exhibition & sale event of Zao Town products

    Fun programs including direct sales of farm crops and various daily goods, traditional Japanese Taiko drums and dance shows, traditional rhyming live concerts, and lucky draw."
    Schedule
    Normally at the third weekend in October
    Venue
    Zao Tow Hometown Cultural Center (Gozain Hall)Special Site & Minnano Direct Sale Center
  • November

    Zao plateau white radish picking
    Schedule
    In around November
    * Depends on the weather of the year & growth of crops
    Venue
    Toogattaonsen Nanokahara special site
  • December

    Miyagi Zao snow monster trees
    Schedule
    "From around mid-December to mid-March
    * Depends on the weather of the year4"
    Venue
    Miyagi Zao Ski Resort Sumikawa Snow Park

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